Boy Bastiaens

Maastricht based graphic designer /art director Boy Bastiaens creates identities on a variety of national and international projects.

“In the mid-1990s, I had the chance to develop the concept for a chain of ice cream and chocolate stores - from logo to packaging to the interior blueprint design. With only the name set and a blank canvas, I started building a visual language through imagery, type and packaging that broke away from the obvious clichés. While working on the project I didn’t even know the term 'branding', as this specific kind of design used to be the exclusive domain of agencies that have separate divisions of design and marketing”. - Conversation with Boy Bastiaens p.120 Design Genius: The Ways and Workings of Creative Thinkers, Gavin Ambrose & Paul Harris, Bloomsbury Publishing 2014 -


14 o.z. | Amnesty International | Atelier LaDurance | Australian Homemade | Claus en Kaan Architects | Conflict Designmarket | Denim Demon | Ericsson | Hidden | G-Star | Grivec Bros. | K Karl Lagerfeld | Kinsjasa Shoes | Lee | Maurer United Architects | Pepe Jeans London | Philips | Pica Magazine | Playboy Magazine | R.M. Williams | Red+ | Sarva | Snask Ltd. | Von Eusersdorff | and many others.