Design & Practice is an internationally operating design studio specialised in creating strong and unique Brand Identities, crafted and refined Print & Packaging, bespoke Surfaces for interiors and products and Art Direction for photography.

Our mission is to create and communicate thought provoking experiences through strategic analytical thinking, a collaborative relationship with the client and a unique design aesthetic.

Design & Practice builds strategic design solutions based on a philosophy of experimentation and artistic research.

Design&Practice was founded in 2013 in London and relocated to Amsterdam in 2017. The studio is run by two directors, Ruben de la Rive Box and Golnar Roshan. The two met in the studio of Marcel Wanders in Amsterdam. Before founding Design&Practice the directors have held design and management positions at UXUS Amsterdam, Marcel Wanders, Tord Boontje and Tom Dixon.


Tom Dixon, PublicisDrugstore, Hyatt Hotels, Wedgwood, Harper's Bazaar, Tord Boontje, Aram Gallery, Weekamp Deuren, Kalevala, Moooi.