Pasquale Baseotto

What makes good work, great? At Friction, that’s a question we ask ourselves before starting each and every new assignment. And the answer always comes down to experience. It’s what enables us to think with you in laying the groundwork for your project. But it’s also how we find that extra edge when it comes to execution. For results that don’t just speak but shout for themselves – loud and clear. And we do all this with an attitude of flexibility and transparency, precisely so we can make great work together, over and over and over again.

1997: Bachelor in Expressive Arts
2001: Master in Audiovisual Arts (specialization in Directing & Publicity)


Pfizer, Woody, JBC, Kinepolis, Mercedes, BNP Paribas, VLAM, H.Essers, Metro, Frisk, Broederlijk Delen, MLSO, Tabaknatie, Ixina, Medialaan, Brussels Airlines, Samsung, Huawei, Goodyear, Michelin, AZ Sint-Lucas, Primus, Nordic, ToonTrack, etc.